Introducing Photorealistic Rendering on the Sayduck Platform

November 18th, 2019 – Joel Toivainen

Sayduck Platform rendering of the Crua Outdoors Hybrid Tent / Hammock

With the surge of online shopping and social media, the value of visual content in marketing and sales has become more important than ever before. A major problem for many e-commerce companies is the process of generating images and visual elements that power up and create a great shopping experience online. 

With our new Photorealistic Rendering feature, it’s now easy to turn a 3D model into high-quality, photorealistic, visual content. With our “one-click” approach marketers and e-commerce managers can create highly realistic product images with ease and no prior 3D understanding at a fraction of the cost and effort of professional product photography.

As Venngage reports, having good visual product presentations is one of the key aspects of today’s marketing strategies. The fact that professional photo shootings can be expensive and time consuming has prompted companies to start creating high quality images using 3D renderings as an alternative.

35% of marketers report that creating engaging visual content consistently is one of their top struggles. – Venngage

Our Photorealistic Rendering feature has a user-friendly “one-click” design that renders studio-quality product photos with just a click of a button. Its use requires no prior knowledge or tweaking of settings since its framework is optimized to accurately calculate the physical behaviors of real-world materials and their interaction with light.

The Photorealistic Rendering feature is available under the ‘Embed & Export’ tab

We understand that rendering, in general, can be a tedious process especially when products come in multiple different variants and color variations. That is why we designed the rendering to take place on our servers, allowing you to render multiple products and all their variations in on go – making the process more efficient in whole.

Vallila Interior is one of the first textile companies to take full advantage of the Sayduck Platform allowing them, in addition to photorealistic renderings, to showcase products both in 3D on their website and in Augmented Reality (AR) on a mobile device.

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Renders of Vallila Interior products, rendered at 4K and rescaled to 2K

The advantage of 3D renderings can easily be measured in savings on product photo shoots, but in addition it also open the door for many other additional and unique benefits.

For example, trying out out new colors, finishes and materials on already existing designs is easily achievable when working in 3D. Also, in the process of product creation and prototyping, as well as pre-sales, having the possibility to create compelling images before the physical product exists is a real advantage.

Unlike photo shoots, that are bound to the limitations of the planned physical stagings, 3D rendering offers far more flexibility – limited only by the imagination. Building virtual sets and environments, creating light setups that will capture the essence of a specific product and showcasing them in the very best light is simply part of a normal 3D workflow.

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Renders of Crua Outdoors tents using the Sayduck Platform

The Photorealistic Rendering feature is now available for all our users on the Sayduck Platform.

Joel Toivainen
Customer Success Manager, Sayduck